Songline Enterprises LLC and Songline Emu Farm

History of Songline Emu Farm and Songline Enterprises LLC

Partners of Songline Enterprises LLC, Stanley and Geri Johnson, Dee Dee MaresIn 1995 Stanley and Geri Johnson and Dee Dee Mares started Songline Emu Farm in Gill, MA. They began raising Emu and selling their own Emu oil and meat through a small farm store and online. Over the years they tested many emu oil based products made by other companies for skin and hair care, pain management and pets and selected the best-of-the-best to provide their customers. When they couldn't find products that met their quality standards or their customers needs they worked with local formulators to create their own product lines like Songline Essentials all natural skin care products; DuoFlex Pain Relief products and Mr Squigglemires Multi-Omegas for Pets.

All three partners have served or are continuing to serve as active members and officers of the American and New England Emu Associations. They have worked to promote the Emu Farming industry in New England. The farms focus on a well documented emu breeding program resulted in multiple bloodlines of exceptionally docile emu with high egg laying and fertility capabilities and product yields. In 2013 the book Amazing Amusing Emus was written about their farm and the American Emu Farming Industry. Many of their birds are now used as breeding stock on other New England Emu farms.

In 2015 they decided to scale back on the production of birds in order to focus on expanding the Songline product line and create a better shopping experience for customers. The farm store in Gill is no longer open to the public and the only remaining breeder trio - Gomer, Hera and Gaia are now in semi-retirement in Leyden where order processing and shipping office has been moved.

Where does Songline's oil come from?

Songline worked to assemble a group of New England farmers to supplement their own oil supplies. These farms all share the same farming philosophy - to humanely raise Emu without the use of unnecessary antibiotics, growth hormones, chemical pesticides or herbicides. All farms participate in a superior feed and natural supplement program; focus on genetics (many have been seeded with blood lines we worked over 20 years to develop) and provide a stress free environment to produce the highest quality birds.

How is our oil processed?

All Songline emu oil is processed according to the American Emu Association (AEA) Trade Rules and carries the AEA Certified Fully Refined Seal. Each bottle is batch stamped and individual batch analysis, done by an American Oil Chemist Society (AOCS) certified chemist is available for viewing.

First the fat is specially handled through a rendering process which ensures color and stability factors; then natural clay, not chemicals, is used to filter the oil followed by vacuum deodorizing. Deodorizing brings the oil to proper temperature for a certain period of time to insure sterilization which removes unwanted microbial particles like viruses and bacteria without sacrificing the unique properties of the oil. The final finishing process insures a creamy product with no separation.

Always look for the AEA Certified symbol.

How do we chose our products and formulas?

Studies show that a concentration of at least 10-12% emu oil is needed to uphold many of the anti-inflammatory, super-oxygenation, trans-dermal and other properties of the oil. Many products are surfacing with as little as 5% emu oil and attempting to claim the full benefits of the oil.

We carefully select our products based on the following criteria:

  • Quality of Emu Oil - The American Emu Association has established Oil Standards which must be met by any of our formulators. We will not sell any products which contain emu oil from outside the USA.
  • Quantity of Emu Oil in the Formula - Studies have shown that approximately 10-12% emu oil is needed in the formulation in order to maintain the anti-inflammatory, transdermal and other qualities of the Pure Oil. The percentage of emu oil present in each product is listed.
  • Effectiveness of Product - First we test the products on ourselves, families and friends then selected customers. We do not sell a product online or in our catalog until we have received numerous testimonials as to its effectiveness.
  • Ingredients - Because of the unique transdermal capabilities of emu oil, we look for products which have as few chemical additives as possible.
  • Aesthetically Pleasing - Balanced against keeping the products as natural as possible we work to find products that are pleasing to the senses.
  • Value to the Consumer - Weighing all of the criteria above against final cost to the consumer we work to find products that represent a real value.

What does “All Natural” Mean?

Because of emu oil’s strong trans-dermal properties we believe careful consideration must be given to any formulation additives. Unfortunately, while we look for the most natural, chemical free products we can find, we frequently run into conflicts of pricing value and product effectiveness.

According to Dr. Roberta Palestine, who did her residency in dermatology at the Mayo Clinic, “Natural isn't always better. Synthetic isn't necessarily worse. Poison ivy plant oil is natural, but that certainly doesn't make it good," Palestine adds. "A chemical is a chemical," she says, "what matters is your skin type.”

Therefore, we present you with options and a complete list of ingredients on all products. Those products we consider to be “All Natural” are those free of synthetic detergents, artificial preservatives, colors or fragrances; petroleum by-products; tar derivatives or genetically modified ingredients.

How to Contact Songline

Songline Enterprises LLC
350 East Hill Rd
Leyden, MA 01337
413 772-0700